About The Project

Blackbeard Coastal Adventures is a software-prototyped e-commerce application designed to offer boat cruises, captivating whale-watching experiences, and unforgettable sailing ship adventures. This advanced pioneering CRM platform simplifies the planning and execution process, enabling consumers to effortlessly register and experience maritime boat adventures from a few hours to 4 days at sea. From managing a fleet of four large sailing ships, to optimizing cruise routes to projecting costs and timelines, Blackbeard Coastal Adventures' state-of-the-art technology was prototyped to provide beautifully timed, nautical adventures and sailing ship excursions.


Throughout the design process of Blackbeard Coastal Adventures' prototype design, we had to get creative to address some of the challenges of the project, the biggest of which was capturing the interconnectivity and timing of boat cruises, whale watching, and sailing ship experiences within a digital platform, knowing that a boat for whale watching might be used for 3-4 tours in a single day while a sailing ship might be out at sea for 2-4 days. .vercoming these challenges demanded research, multiple design iterations, and close collaboration with staff in the areas of e-commerce, reservations, and cancellations, along with payment processing, culminating within a SaaS application prototype that empowers both the Blackbeard Coastal Adventures concept, but provides a pleasing UX/UI end design.

key Challenges
  • Incorporating the unique elements of boat cruises, whale watching, and sailing experiences into a digital platform posed significant design challenges.
  • Ensuring a seamless user experience that effectively captures the essence and excitement of coastal adventures while maintaining usability and functionality.
  • Balancing the need for a visually captivating interface with the practical considerations of loading speed and responsive design for a smooth and engaging user experience.
  • Integrating complex booking and reservation systems to accommodate various tour options, schedules, and capacity constraints, while maintaining a user-friendly and intuitive interface.


To address the challenge of incorporating unique coastal adventure elements, we implemented immersive user journey/storytelling techniques, conducted user testing, optimized performance, and developed a robust booking system.

key Features
  • Easy Tour Selection: Effortlessly browse and choose from a wide range of boat cruises, whale-watching experiences, and sailing ship adventures.
  • Real-time Availability: Instantly check tour availability for prompt booking decisions.
  • Seamless Reservations: Streamlined process for selecting dates, customizing experiences, and completing bookings with ease.
  • Dynamic Pricing: Flexible pricing options and customizable packages to cater to individual preferences and budgets.


The design process of the Blackbeard Coastal Adventures SaaS app produced the prototype you see. Our team embraced a personalized approach to the design, allowing the application to tailor solutions that align with users' preferences, ensuring a truly unique experience. With collaborative features at its core, the application produced efficiency and return on investment (ROI) for this type of coastal design SaaS.

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