ArtLine

About The Project

Artline was an online art store prototype designed to offer a wide selection of prints, frames, and custom art prints to suit virtually every style and budget. The easy-to-use platform was designed so consumers could browse, select, and purchase their favorite artwork from the comfort of their homes. The prototype was also designed to offer framing services, custom frame ordering, as well as print-to-canvas ordering.

Challenges

Designing a SaaS e-commerce prototype like Artline presented its own set of challenges. One of the primary challenges was creating a user-friendly platform that caters to the wants of art enthusiasts. The prototype was designed to facilitate easy browsing, repeat customer visits, and "favorites", as well as simple purchasing and shipping options, including large-frame artwork. Another challenge creating a real-time inventory system so customers could see remaining inventory, while administrators could be notified of depleted or near-depleted inventory levels, along with restocking ordering tools. The prototype was also designed to include a framing service and a custom print service. All said, we solved all these challenges and were able to create a platform that offers a unique and enjoyable shopping experience for art lovers across the nation.

Key Challenges

• Creating a user-friendly platform that caters to the needs of art enthusiasts.
• Offering a wide range of artwork choices while maintaining high-quality standards.
• Designing a custom print service to meet the needs of customers.
• Ensuring a seamless and easy-to-navigate browsing and purchasing experience.
  

Solution

Artline was a complex prototype with several modules for the customer interface, administrator interface, e-commerce interface, and management interface, each with its own dashboard and component controls. For this project, we conducted user research to verify that the platform was intuitive and easy to navigate. We spoke to artists and framers to determine the needs and wants of the community, and we included as part of the prototype design a custom print service allowing customers to order their artwork and have it framed in frames of their choosing.

Key Features

• A diverse collection of high-quality prints from established artists.
• An easy-to-use platform for browsing, selecting, and purchasing artwork.
• Custom print service from purchasing artwork and customized framing.
• Framing service with a range of options to suit different preferences.